Affiliate Operations
Affiliate programme reporting
Build an affiliate report that separates publisher activity, tracked orders, approved commissions, channel costs and evidence of additional demand.
Desk
Affiliate Measurement Desk
Examines how teams judge affiliate performance and decide what to change next.
Incrementality
Assessing whether a coupon partner adds new customers
A coupon partner's dashboard usually shows credited orders.
Affiliate Operations
Building an affiliate channel profitability report
Use an order cohort, approved commissions and internal costs to report contribution from affiliate-attributed orders without overstating profit.
Incrementality
Comparing new-customer rates across affiliate types
Calculate comparable new-customer rates across affiliate activities, show unknown status and avoid mistaking customer mix for lift.
Incrementality
Deciding when an affiliate placement is not incremental
Decide whether a specific affiliate placement adds meaningful value using a defined outcome, credible comparison, uncertainty and cost.
Affiliate Operations
Deciding whether to pause or rebuild an affiliate channel
Use customer, commercial and operating gates to decide whether to repair, pause or rebuild an affiliate channel while protecting partner commitments.
Incrementality
Estimating overlap between affiliate and paid search
Count observed affiliate and paid-search touchpoints on the same orders, show both overlap denominators and respect path-data limits.
Affiliate Operations
Improving an underperforming affiliate programme
Find where an affiliate programme is losing useful outcomes, fix the specific constraint and decide what to continue, narrow or pause.
Affiliate Operations
Measuring active publishers rather than registered accounts
Define and count live and referring affiliate publishers without mistaking enrolled accounts for active placements.
Incrementality
Separating attributed revenue from incremental revenue
Learn how to label credited affiliate sales separately from additional revenue and report what each measure can support.
Incrementality
Using a holdout to test an affiliate partnership
Plan a partnership holdout with controlled assignment, a shared store outcome, an observation window and checks for cross-exposure.