Incrementality
Assessing whether a coupon partner adds new customers
A coupon partner's dashboard usually shows credited orders.
Section
Incrementality
Incrementality
Comparing new-customer rates across affiliate types
Calculate comparable new-customer rates across affiliate activities, show unknown status and avoid mistaking customer mix for lift.
Incrementality
Deciding when an affiliate placement is not incremental
Decide whether a specific affiliate placement adds meaningful value using a defined outcome, credible comparison, uncertainty and cost.
Incrementality
Estimating overlap between affiliate and paid search
Count observed affiliate and paid-search touchpoints on the same orders, show both overlap denominators and respect path-data limits.
Incrementality
Separating attributed revenue from incremental revenue
Learn how to label credited affiliate sales separately from additional revenue and report what each measure can support.
Incrementality
Using a holdout to test an affiliate partnership
Plan a partnership holdout with controlled assignment, a shared store outcome, an observation window and checks for cross-exposure.