Affiliate Measurement Desk
Covers reporting, incrementality and programme reviews.
Examines how teams judge affiliate performance and decide what to change next.
Affiliate Growth Desk
A working desk for Australian marketers building, recruiting for and measuring affiliate programmes without losing margin or attribution.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Affiliate Growth Desk covers how Australian businesses plan, run and improve affiliate programmes. It looks at publisher recruitment, commission and tracking choices, payment operations and the disputes that arise when attribution is unclear.
Written for Australian affiliate and partnership managers.
- 01Programme Setup
- 02Publisher Recruitment
- 03Commission Models
- 04Click Tracking
- 05Affiliate Operations
- 06Incrementality
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Affiliate Programme Desk
Covers programme design, publisher recruitment and commercial terms.
Reviews how Australian businesses structure affiliate programmes, recruit publishers and set commission rules.
Affiliate Tracking Desk
Covers click tracking, attribution and payment operations.
Follows the path from click to confirmed sale and the operational disputes that can arise.
How we work
Written for the people who decide
Practical help for Australian businesses running affiliate programmes. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.