Commission Models
Affiliate commission structures and margins
Choose percentage, fixed and conditional affiliate commissions using eligible order value, contribution margin and clear payout rules.
Section
Commission Models
Commission Models
Calculating a sustainable commission from contribution margin
Work out an affiliate commission ceiling from eligible revenue, variable order costs and the contribution your business needs to retain.
Commission Models
Coupon and cashback affiliates
Coupon and cashback affiliates can influence a shopper near checkout, but a credited sale is not automatically a new sale.
Commission Models
Percentage commissions versus fixed acquisition fees
Compare percentage affiliate commissions with fixed acquisition fees using order values, a crossover point and contribution guardrails.
Commission Models
Removing unproductive incentives from a commission plan
Identify incentives that miss their purpose, cost affected orders and introduce a clear replacement rule with proper partner notice.
Commission Models
Separating public discounts from exclusive affiliate offers
An exclusive affiliate offer should give the partner's audience a distinct, agreed benefit.
Commission Models
Setting commissions for new versus existing customers
Define new and existing customers, price each order group and check the data and fallback behind customer-status commissions.
Commission Models
Setting cross-border commission economics
Set an overseas affiliate commission by comparing destination-specific order costs, payout rules and currency exposure with the retained contribution required.
Commission Models
Testing commission rules in an affiliate platform demo
Use proposed orders to check payout precedence, defaults, missing data and reversals in an affiliate platform demo.
Commission Models
Writing rules for coupon and voucher publishers
Set coupon-publisher rules for approved offers, display claims, exclusions, code use and affiliate credit.