Commission Models
Affiliate commission structures and margins
Choose percentage, fixed and conditional affiliate commissions using eligible order value, contribution margin and clear payout rules.
Archive
October 2026
Affiliate Operations
Affiliate fraud and attribution disputes
Investigate unusual affiliate results, duplicate transactions and contested commissions with order evidence, tracking checks and clear decisions.
Programme Setup
Affiliate landing pages and product feeds
Plan affiliate destinations and product feeds together so publishers share accurate product details and customers reach the right page.
Affiliate Operations
Affiliate programme reporting
Build an affiliate report that separates publisher activity, tracked orders, approved commissions, channel costs and evidence of additional demand.
Programme Setup
Affiliate programme terms and publisher rules
Set affiliate programme terms for commission, credit, permitted promotion, disclosures, order review and changes before publishers join.
Click Tracking
Affiliate tracking from click to confirmed sale
Follow an affiliate referral through conversion reporting, attribution, order validation and commission approval.
Incrementality
Assessing whether a coupon partner adds new customers
A coupon partner's dashboard usually shows credited orders.
Affiliate Operations
Building a fair process for affiliate disputes
Set clear affiliate dispute rules, evidence requirements, deadlines, decision reasons and a route for review.
Affiliate Operations
Building an affiliate channel profitability report
Use an order cohort, approved commissions and internal costs to report contribution from affiliate-attributed orders without overstating profit.
Commission Models
Calculating a sustainable commission from contribution margin
Work out an affiliate commission ceiling from eligible revenue, variable order costs and the contribution your business needs to retain.
Click Tracking
Checking click IDs through a checkout journey
Trace a test affiliate click from landing page to order record and locate where referral data stops matching.
Click Tracking
Checking data export options before signing a platform contract
Check record-level exports, permissions and exit terms before signing an affiliate platform contract.
Publisher Recruitment
Choosing a country before recruiting overseas publishers
Choose an overseas affiliate market using customer access, product requirements, delivery and commercial viability before recruiting publishers.
Programme Setup
Choosing affiliate software or a network
Compare affiliate software and networks by publisher access, commission rules, operating work and export options before choosing a platform.
Programme Setup
Choosing products that can support an affiliate commission
Screen products for affiliate promotion using order contribution, discounts, fulfilment costs, availability and verifiable product facts.
Affiliate Operations
Communicating payment delays without damaging partner trust
Explain an affiliate payment delay with a verified status, responsible contact and next update, without promising an unconfirmed date.
Incrementality
Comparing new-customer rates across affiliate types
Calculate comparable new-customer rates across affiliate activities, show unknown status and avoid mistaking customer mix for lift.
Publisher Recruitment
Comparing shipping coverage with publisher audience locations
Compare an overseas publisher's recent audience locations with product-level delivery coverage before agreeing an affiliate placement.
Commission Models
Coupon and cashback affiliates
Coupon and cashback affiliates can influence a shopper near checkout, but a credited sale is not automatically a new sale.
Incrementality
Deciding when an affiliate placement is not incremental
Decide whether a specific affiliate placement adds meaningful value using a defined outcome, credible comparison, uncertainty and cost.
Affiliate Operations
Deciding whether to pause or rebuild an affiliate channel
Use customer, commercial and operating gates to decide whether to repair, pause or rebuild an affiliate channel while protecting partner commitments.
Programme Setup
Defining permitted traffic sources for affiliates
Create affiliate traffic rules for declared properties, paid search, email, social promotion and written exceptions.
Programme Setup
Designing product feeds publishers can actually use
Map product feed fields to publisher tasks, keep item IDs stable and check the downloaded data against live product pages.
Affiliate Operations
Diagnosing inactive publishers after onboarding
Separate unpublished placements from weak referrals and unresolved orders, then give each newly accepted publisher a useful next step.
Click Tracking
Distinguishing tracking errors from deliberate abuse
Trace missing or duplicate affiliate events, test the tracking route and require conduct evidence before alleging deliberate abuse.
Incrementality
Estimating overlap between affiliate and paid search
Count observed affiliate and paid-search touchpoints on the same orders, show both overlap denominators and respect path-data limits.
Programme Setup
Explaining commission reversals before a publisher joins
Explain pending commission, reversal grounds, review deadlines and query routes in affiliate joining terms.
Publisher Recruitment
Finding publishers whose readers match the product
Assess whether a publisher’s readers, location and proposed placement fit your product before making contact.
Publisher Recruitment
Giving publishers product information they can verify
Give an affiliate publisher a product fact sheet that points to current, checkable evidence.
Affiliate Operations
Handling cross-currency affiliate payments
Track commission, funding and receipt currencies, and explain conversion timing and charges before affiliate payouts.
Publisher Recruitment
Handling leaked affiliate discount codes
A leaked code can spread beyond the partner audience and alter both discount cost and attribution.
Click Tracking
Identifying unusual click-to-sale patterns
Compare affiliate clicks, orders and click-to-sale timing in context, then inspect individual records before drawing conclusions.
Affiliate Operations
Improving an underperforming affiliate programme
Find where an affiliate programme is losing useful outcomes, fix the specific constraint and decide what to continue, narrow or pause.
Programme Setup
International affiliate expansion from Australia
Plan overseas affiliate expansion from Australia by checking market readiness, the customer journey, publisher reach and commission economics.
Click Tracking
Investigating duplicate commission claims
Separate duplicate tracking events from competing publisher claims, reconcile the order and apply the agreed credit rule.
Programme Setup
Keeping product feeds accurate for content partners
Keep an affiliate product feed aligned with the product page, especially for price, availability, model and destination.
Click Tracking
Keeping tracking intact during landing-page redirects
Map affiliate page redirects, preserve the intended destination and required referral information, then check a controlled order against its affiliate record.
Publisher Recruitment
Localising affiliate offers rather than translating a banner
Localise an overseas affiliate offer by checking the product, price, currency, delivery terms and publisher wording across the customer journey.
Programme Setup
Matching an affiliate landing page to the publisher's context
Choose an affiliate destination that fulfils the promise in a publisher’s review, guide or offer, then check the final page as a customer.
Affiliate Operations
Measuring active publishers rather than registered accounts
Define and count live and referring affiliate publishers without mistaking enrolled accounts for active placements.
Commission Models
Percentage commissions versus fixed acquisition fees
Compare percentage affiliate commissions with fixed acquisition fees using order values, a crossover point and contribution guardrails.
Programme Setup
Planning seasonal content with affiliate publishers
Plan seasonal affiliate content far enough ahead for publishers to research and produce it, then keep the information current through launch.
Affiliate Operations
Preventing out-of-stock products from wasting affiliate clicks
Coordinate product pages, feeds and publisher placements when stock changes so shoppers see accurate availability and suitable next steps.
Programme Setup
Publisher affiliate programmes versus referral schemes
Compare publisher affiliate programmes with customer referral schemes by participant, reward, rules and operating work.
Affiliate Operations
Reconciling publisher invoices with approved earnings
Match affiliate billing documents to approved earnings by counterparty, period, due date and currency before payment.
Affiliate Operations
Reconciling tracked orders with approved commissions
Match affiliate transactions to store orders, investigate exceptions and calculate approved commissions.
Commission Models
Removing unproductive incentives from a commission plan
Identify incentives that miss their purpose, cost affected orders and introduce a clear replacement rule with proper partner notice.
Publisher Recruitment
Reviewing an affiliate application before approval
Review an affiliate applicant’s property, audience, promotional method and proposed terms before deciding.
Publisher Recruitment
Reviewing publisher access before choosing a network
Check relevant publisher profiles, invitation routes and programme visibility before treating network access as a reason to sign.
Incrementality
Separating attributed revenue from incremental revenue
Learn how to label credited affiliate sales separately from additional revenue and report what each measure can support.
Commission Models
Separating public discounts from exclusive affiliate offers
An exclusive affiliate offer should give the partner's audience a distinct, agreed benefit.
Affiliate Operations
Setting a commission approval and payment calendar
Work backwards from payout to set commission review, billing and funding dates an affiliate programme can meet.
Programme Setup
Setting an affiliate programme objective beyond gross sales
Set an affiliate objective around approved customers, product contribution or another defined outcome, with a baseline and review decision.
Commission Models
Setting commissions for new versus existing customers
Define new and existing customers, price each order group and check the data and fallback behind customer-status commissions.
Commission Models
Setting cross-border commission economics
Set an overseas affiliate commission by comparing destination-specific order costs, payout rules and currency exposure with the retained contribution required.
Publisher Recruitment
Setting expectations for sponsored and affiliate disclosures
Set disclosure expectations for affiliate links, sponsored content, gifted reviews and different publishing formats.
Publisher Recruitment
Supporting comparisons without demanding a favourable verdict
Support an affiliate comparison by giving the publisher accurate, comparable facts and allowing an independent conclusion.
Commission Models
Testing commission rules in an affiliate platform demo
Use proposed orders to check payout precedence, defaults, missing data and reversals in an affiliate platform demo.
Click Tracking
Understanding affiliate cookies and attribution windows
Learn how browser cookies, referral windows and credit rules differ, and why a sale may not be attributed.
Incrementality
Using a holdout to test an affiliate partnership
Plan a partnership holdout with controlled assignment, a shared store outcome, an observation window and checks for cross-exposure.
Publisher Recruitment
Working with content affiliates
Content affiliates publish guides, reviews, comparisons or other material that helps their audience choose.
Publisher Recruitment
Writing a publisher invitation with a clear commercial offer
Write an affiliate publisher invitation with a specific audience reason, clear commercial terms and appropriate Australian outreach checks.
Commission Models
Writing rules for coupon and voucher publishers
Set coupon-publisher rules for approved offers, display claims, exclusions, code use and affiliate credit.